​In a world dominated by visuals, the ability to take captivating photos is a valuable skill, and you don't need a professional studio to achieve it. Here are some creative ways to use things around your home to enhance your business and social media posts:

1. Natural Light Magic: Utilize natural light by positioning yourself near windows during the golden hours—early morning or late afternoon. Experiment with the play of shadows and highlights to add depth to your photos.
   
2. Backdrop Brilliance: Create a variety of backdrops using everyday items like curtains, blankets, or even textured walls. This simple change can elevate the overall aesthetic of your photos.
   
3. Floral Elegance: Incorporate flowers or plants from your garden to add color and freshness to your shots. They make excellent props, and you can experiment with different compositions.
   
4. Reflective Surfaces: Make use of mirrors, glass tables, or even water puddles to add reflections and interesting dimensions to your photos. This technique works especially well for product photography.
   
5. DIY Tripod Alternatives: If you don't have a tripod, get creative with household items. Stack books, use a stable chair, or even balance your phone against a coffee mug to stabilize your camera.
   
6. Kitchen Wonders: Utilize kitchen utensils, cookware, or colorful fruits and vegetables to create visually appealing compositions. The vibrant colors can make your photos pop.
   
7. Textured Textiles: Experiment with various fabrics and textures like rugs, cushions, or even your favorite sweater. These textures can add a tactile element to your photos.
   
8. Bookish Backgrounds: Arrange books or magazines to create interesting backgrounds. You can play with the arrangement and colors of the spines to complement your subject.
   
9. Artistic Angles: Change up your perspective by shooting from different angles. Try overhead shots, close-ups, or unique angles to add variety and interest to your feed.
   
10. Candlelit Charm: Create a cozy and intimate atmosphere using candles or string lights. This warm, ambient lighting can transform your photos, making them perfect for lifestyle or mood shots.
    

Remember, the key is to experiment and have fun with the process. By incorporating these household items creatively, you can take professional-looking photos without the need for an expensive setup. Your home is a treasure trove of photo opportunities waiting to be discovered!

​​In an era defined by the internet's vast and ever-expanding presence, the risk of online scams has become an unfortunate reality. From phishing emails to fake websites and fraudulent schemes, online scams come in various forms, targeting individuals and businesses alike. To protect yourself and your digital identity, it's crucial to be informed and proactive. In this blog, we'll provide valuable insights and practical tips on how to keep safe from scams online. We had our Facebook business page hacked this past February and we are all always very careful. Be sure to never act with haste or without really taking time to think about the email that you have received. Facebook or Instagram will not send you emails asking you to click on a link or your account will be disabled, this is the first red flag. 

1. Educate Yourself: Knowledge is Power

The first line of defense against online scams is education. Understanding the common types of scams and how they work can help you recognize potential threats. Some common types of online scams include phishing, identity theft, advance-fee fraud, and pyramid schemes. Keep yourself informed about the latest scams by following cybersecurity blogs and news sources.

2. Use Strong, Unique Passwords

One of the simplest yet most effective ways to protect your online accounts is by using strong, unique passwords for each account. Avoid using easily guessable information like "password123" or "admin." Instead, use a combination of upper and lower-case letters, numbers, and special characters. Consider using a reputable password manager to generate and store complex passwords securely.

3. Enable Two-Factor Authentication (2FA)

Two-factor authentication adds an extra layer of security to your accounts. With 2FA, even if a scammer gets hold of your password, they'll still need a secondary code, typically sent to your mobile device, to access your account. Enable 2FA wherever possible, especially on sensitive accounts like your email and banking.

4. Beware of Phishing Attempts

Phishing emails are deceptive messages that attempt to trick you into revealing personal information or clicking on malicious links. Be cautious when opening emails from unknown sources or that ask for sensitive data. Verify the sender's identity, and never click on suspicious links or download attachments from untrusted sources.

5. Verify Website Legitimacy

When making online purchases or providing personal information, ensure that you are dealing with legitimate websites. Check for HTTPS in the website URL and look for trust seals or certifications. Be wary of websites that request excessive personal information or appear unprofessional.

6. Be Cautious with Personal Information

Guard your personal information closely. Be skeptical of anyone requesting personal details like Social Security numbers, bank account information, or credit card numbers. Legitimate organizations will not ask for such information via email or unsolicited phone calls.

7. Secure Your Devices

Keep your devices up to date with the latest security patches and antivirus software. Regularly update your operating system and applications to protect against known vulnerabilities that scammers may exploit.

8. Stay Informed

Stay updated about the latest cybersecurity threats and best practices for online safety. Security threats evolve, so being aware of current trends and tactics is crucial for your online protection.

9. Report Suspicious Activity

If you encounter a potential online scam, report it to the appropriate authorities. For phishing emails, report them to your email provider, and for other scams, contact your local law enforcement agency or relevant government agency.

10. Trust Your Instincts

Sometimes, your gut feeling can be a powerful ally in identifying scams. If something seems too good to be true, it probably is. Trust your instincts and exercise caution when confronted with unusual offers or requests.

11. Be Wary of Unsolicited Messages

Scammers often reach out through unsolicited messages on social media or instant messaging platforms. Be cautious when interacting with individuals you don't know personally. Avoid sharing personal information or clicking on links from unknown sources.

12. Protect Your Social Media Profiles

​Review your privacy settings on social media platforms to control who can see your personal information. Be cautious about the information you share online, as scammers can use it to tailor their attacks.
Online scams can have serious consequences, from financial loss to identity theft. By following these tips and being vigilant, you can significantly reduce your risk of falling victim to online scams. Remember, it's always better to be safe than sorry when navigating the digital landscape.

​​In today's digital age, marketing your local business effectively is crucial to stay competitive and thriving in the Northeast Ohio market. One innovative tool that has gained tremendous popularity in recent years is the podcast. As we celebrate International Podcast Day today, it's an opportune time to explore how you can use podcasts as a potent marketing tool for your Northeast Ohio-based business. Plus, for local podcasters, there's a beautiful coworking space in Willowick, Ohio, that provides the ideal environment for recording your podcast.

 Why Podcasting?

 1. **Tap into a Growing Audience**

Podcasts have exploded in popularity, with millions of listeners tuning in regularly. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month, according to “The Infinite Dial” report by Edison Research. This trend is likely to continue, making it a valuable channel to reach your local target audience.

 2. **Build Authentic Connections**

Podcasts provide a unique platform for local businesses to establish genuine connections with their community. By sharing your expertise, insights, and stories, you can create a personal bond with your audience that goes beyond traditional advertising.

 3. **Cost-Effective Marketing**

Starting a podcast doesn't require a massive budget. With a modest investment in recording equipment and some creativity, you can produce high-quality content that resonates with your local audience.

 Getting Started

 1. **Define Your Niche and Target Audience**

Before launching your podcast, identify your niche within the Northeast Ohio market. Are you a restaurant owner, a fitness trainer, or a boutique shop owner? Knowing your niche will help you cater your content to a specific audience.

 2. **Plan Your Content**

Brainstorm topics that align with your business and the interests of your target audience. Consider local events, trends, and issues that matter to Northeast Ohioans. Crafting valuable content is essential to retaining and attracting listeners.

 3. **Equipment and Recording**

Invest in good-quality recording equipment to ensure your podcast sounds professional. You'll need a microphone, headphones, and audio editing software. If you're not tech-savvy, there are many local podcasting experts in Northeast Ohio who can help set up and optimize your podcasting equipment.

 4. **Branding and Promotion**

Create a compelling name and logo for your podcast that reflects your brand and resonates with your target audience. Promote your podcast on your website, social media, and local directories to maximize visibility.

 5. **Utilize Willowick, Ohio's Beautiful Coworking Space for Recording**

For those in the Northeast Ohio area, Willowick boasts a beautiful coworking space that's perfect for podcasting. This space not only offers a serene and professional environment but also provides the essential equipment and support for recording high-quality podcasts. Whether you need a quiet space for interviews, a soundproof room for recording, or access to advanced recording technology, Create A Space coworking studio in Willowick, Ohio, has got you covered.

 Tips for Success

 1. **Consistency is Key**

Regularly release episodes to keep your audience engaged. Consistency builds trust and anticipation among your listeners.

 2. **Local Guests and Partnerships**

Invite local influencers, business owners, or community leaders as guests. Collaborations can help expand your reach and credibility.

 3. **Engage with Your Audience**

Encourage listener feedback and participation. Respond to comments and questions to foster a sense of community around your podcast.

 4. **Monitor Analytics**

Track the performance of your podcast using analytics tools. This data will help you fine-tune your content and marketing strategies.

 5. **Promote Local Events and Offers**

Use your podcast to promote special events, discounts, or promotions exclusive to your Northeast Ohio audience.
 SEO Optimization

To ensure your podcast ranks well in search engines for local searchers, follow these SEO-friendly tips:

1. **Keyword Research**

Identify relevant keywords for your podcast episodes. Focus on keywords specific to Northeast Ohio, such as "Cleveland restaurant reviews" or "Akron small business success stories."

 2. **Optimize Episode Titles and Descriptions**

Incorporate your chosen keywords naturally into your episode titles and descriptions. Be descriptive, informative, and engaging.

 3. **Local Backlinks**

Build relationships with local bloggers, news outlets, and websites to earn backlinks to your podcast. Google values local backlinks, which can improve your search ranking.

 4. **Transcripts**

Provide episode transcripts on your website. This not only enhances accessibility but also helps search engines understand your content better.

In conclusion, podcasts are a versatile and cost-effective marketing tool for your local business in Northeast Ohio. By harnessing the power of podcasting, you can connect with your community, build trust, and establish your business as a valuable local resource. Don't miss the opportunity to leverage this dynamic medium to propel your business to new heights in the Northeast Ohio market. And for those looking for a perfect recording space, Willowick, Ohio, has just the place to turn your podcasting dreams into reality at Create A Space. Happy International Podcast Day!

​#Business

As the leaves start to change and the holiday season approaches, local businesses are gearing up for the final quarter of the year. While it's crucial to have a solid marketing plan and inventory strategy in place, there's one often overlooked aspect that can make a significant impact on your Q4 success – building strong relationships within your community. In this blog post, we'll explore the importance of fostering local business relationships and share actionable tips to prepare your business for a prosperous Q4.

1. Strengthen Your Local Network

The foundation of any successful local business lies in its connections within the community. Here's how you can strengthen your local network:

**a. Attend Local Events:** Check out the local chamber of commerce meetings, business association gatherings, or community events. These are great opportunities to meet other business owners and potential customers.

**b. Collaborate with Other Businesses:** Partnering with complementary businesses can be mutually beneficial. For example, a local bakery and a coffee shop could cross-promote each other's products.

**c. Get Involved in Community Initiatives:** Supporting local charities or participating in community service projects not only helps those in need but also boosts your business's reputation.

2. Leverage Social Media

In today's digital age, social media is a powerful tool for building and nurturing relationships with your customers. Here's how to do it effectively:

**a. Engage with Your Audience:** Respond promptly to comments, messages, and reviews. Show your customers that you appreciate their feedback and are listening to their concerns.

**b. Share User-Generated Content:** Encourage customers to post about their experiences with your business and share their content on your own social media profiles. This not only builds trust but also increases your reach.

**c. Host Online Events:** Consider hosting live Q&A sessions, webinars, or virtual workshops related to your products or services. These events can help you connect with your audience on a more personal level.

3. Offer Exclusive Local Deals

Everyone loves a good deal, especially during the holiday season. Create exclusive discounts or promotions specifically for your local customers. This not only encourages repeat business but also shows that you value their loyalty.

**a. Loyalty Programs:** Implement a loyalty program that rewards frequent customers with discounts or freebies. This keeps them coming back and feeling appreciated.

**b. Flash Sales:** Surprise your local customers with flash sales or limited-time offers. Use social media and email marketing to spread the word quickly.

4. Optimize Your Online Presence

Make sure your online presence reflects your commitment to your local community:

**a. Update Your Website:** Ensure your website is user-friendly and mobile-responsive. Display your local involvement prominently, and provide clear contact information.

**b. Local SEO:** Optimize your website for local search by using relevant keywords and creating location-specific content. This will help you appear in local search results.

**c. Google My Business:** Claim and optimize your Google My Business listing. Encourage customers to leave reviews, and regularly update your business information.

5. Prepare for the Holiday Rush

The holiday season often brings a surge in business. Be ready for it:

**a. Stock Up:** Ensure you have enough inventory to meet the increased demand. Consider offering holiday-themed products or services.

**b. Extend Hours:** If possible, extend your business hours during the busy holiday season to accommodate more customers.

**c. Hire Seasonal Help:** If necessary, hire seasonal employees to provide excellent customer service and keep operations running smoothly.

Building strong local relationships is an ongoing process that can yield significant rewards not only during Q4 but throughout the year. By connecting with your community, you'll not only boost your business but also become an integral part of the local tapestry. So, start building those relationships today, and watch your business flourish this Q4 and beyond.

For more tips and insights on growing your local business, be sure to check back often. 

#Winetasting

September, the month of transition from the lazy days of summer to the crisp embrace of fall, holds a special charm for those seeking self-care and relaxation. What better way to celebrate Self-Care Month than by indulging in a serene escape to the picturesque wineries of Northeast Ohio? Nestled in the heart of the Buckeye State, Northeast Ohio's wine country offers a unique blend of tranquility and tastefulness that can rejuvenate your soul. In this blog, we'll take you on a virtual tour of this hidden gem and show you how to make the most of your self-care journey while enjoying the fruits of the vineyards.

**Discovering Northeast Ohio Wineries:**

Northeast Ohio, with its rolling hills and fertile soil, has become a burgeoning wine region. It's home to a wide array of wineries, each with its own personality and palette. From the world-renowned to the charming boutique vineyards, this region offers a wine-tasting experience like no other.

**The Essence of Self-Care:**

Self-care isn't just about physical relaxation; it's about nurturing your mind, body, and soul. Northeast Ohio wineries provide the perfect backdrop for this holistic experience.

- *Mind:* As you traverse the vineyards, let your mind wander with each sip. The breathtaking scenery, the aroma of the grapes, and the science behind winemaking can be intellectually stimulating.

- *Body:* Wine, in moderation, can have potential health benefits. Red wines, in particular, are rich in antioxidants. Enjoy a glass or two while unwinding in the serene surroundings.

- *Soul:* The slow pace of life in wine country encourages mindfulness. Take a leisurely stroll through the vineyards, meditate by the lake, or simply savor the moment with a glass of your favorite vintage.

**Choosing the Right Wineries:**

To make the most of your self-care journey, it's important to select wineries that align with your preferences.


1. **Debonné Vineyards:** Known for its stunning Lake Erie views, Debonné Vineyards offers a serene atmosphere and a range of award-winning wines. The tranquil vistas of Northeast Ohio will soothe your soul as you sip their signature wines.

2. **Ferrante Winery & Ristorante:** A family-owned winery that has become a local legend, Ferrante Winery offers not only exceptional wines but also a delectable Italian dining experience. Explore their vineyards and savor their vintages with gourmet cuisine.

3. **Gervasi Vineyard:** This Tuscan-inspired winery and resort provide a luxurious escape. Explore the lush grounds, dine in their restaurants, and indulge in wine tastings for a truly opulent self-care experience.

**The Perfect Self-Care Day:**
Plan your self-care day around these activities to maximize your relaxation and enjoyment.

- Start your day with a sunrise meditation amidst the picturesque vineyards.
​
- Visit a couple of wineries, indulging in wine-tasting sessions. Don't forget to savor the local cheeses and chocolates that pair perfectly with the wines.
- Enjoy a gourmet picnic in one of the vineyards. Sip wine, savor local delicacies, and immerse yourself in the beautiful scenery.
- Take a leisurely bike ride along the scenic Wine and Ale Trail of Northeast Ohio to explore the region's beauty.
- Wrap up your day with a soothing spa treatment to pamper your body further.

September, Self-Care Month, is the perfect time to escape to Northeast Ohio's wineries. Nature, wine, and self-care all come together in this picturesque setting. Whether you're seeking a solo retreat or a romantic getaway, Northeast Ohio wineries offer an opportunity to reconnect with yourself and the world around you. So, why wait? Uncork the magic of self-care this September amidst the beauty of Northeast Ohio's vineyards.

​For many small companies, increasing sales is the key to growth. But how can you get more customers for your small business? Here are five ideas that can help you get noticed. 

1. Have a clear and consistent message. Your customers need to know what you do and why they should buy from you. If your message is confusing or inconsistent, it will be hard for them to figure out whether or not they want to buy from you.

2. Be visible in local markets. Many people won't buy something if they don't know it exists or if they don't know how it can help them solve their problems. The best way to get attention is by being visible in local markets through paid ads, social media posts and other activities that get people talking about your company.

3. Offer incentives for referrals and reviews. Customers who like what they've purchased won't hesitate to tell others about it — but only if they're rewarded for doing so! Offering incentives such as discounts or free products makes it easier for customers to spread word of mouth about your brand's products or services because there's an incentive for them to do so (and no reason not to).

4. Create partnerships with other businesses in your industry as well as complimentary businesses — and then promote those partnerships.
5. Sponsor a local event for your community. 
Don't forget to Like and Follow my page on Facebook! Let's stay in touch as you work towards your goal of growing your business, I'll be posting valuable nuggets that you don't want to miss.

​If you would like assistance we are here to guide you along your journey. Contact us today to learn how we can help you get in front of your target audience. 

Today more than ever it is crucial to take a stand to be heard and recognized as a key contributor in our communities. As women of color it can be difficult to make sure that you get a seat at the table and also be given the chance to be a part of the bigger picture.  One way to get yourself out there more is by joining your local chamber of commerce or other women's organizations. Networking connecting and collaborating with other like minded women can be the key to expanding your reach which will allow you to gain more leverage in your field. Traditionally  African African women may not have come from families where having your own business was something that was rarely discussed. 

It is so important not to try to go it alone, we are definitely stronger together. Having a network of women for support really benefits everyone involved. It can be stressful feeling like you are alone in business, so make it a goal this year to be open to collaborating or partnering with other women owned business. As a small business owner we all have something different that we add to enrich one another's life in some way. 
​
Don't forget to Like and Follow my page on Facebook! Let's stay in touch as you work towards your goal of growing your business, I'll be posting valuable nuggets that you don't want to miss.

​Lemongrass essential oil has a multitude of benefits and uses. Using essential oils for  Aromatherapy is the key to relaxing and unwinding, especially in the times that we are facing now with COVID-19. Lemongrass Essential Oil can be used in an ultrasonic diffuser to cheer you up on those dreary dull days. Add Lemongrass massage & body oil or lotion to your daily skincare routine for that extra pep in your step. You know those days when you just want to grab another hour of sleep? Lemongrass naturally lifts your spirits and makes it easier to get through your day.

Lemongrass essential is also known for having anti-inflammatory, antibacterial, and antifungal properties which make it great to add to your skincare regimen.

​Andrea Carter and her husband Larry opened LaDrea in a 1,100-square-foot space at 6562 Longshore St. a few weeks ago. The shops sells bath and body products such as body oils, lotions, bath bombs, and other skin care products, all of which are made using natural oils and ingredients.

Walking through the store, Andrea Carter said the new shop would be a chance to introduce new kinds of cosmetics to the city. She's run cosmetics shops in northeast Ohio for several years, but this one offered the chance to open under a new name.

"I think people have the impression that our products aren’t for everyone," said Carter, who is African American. "Our products are for all skin types and the benefits of all natural skincare products are endless." 
​
The couple first came to the area for a Joel Osteen event in 2009, and they continued to come back.
"It’s such a beautiful place, it made sense to expand here," she said, noting the growth of the city overall and interest in Dublin in particular.


LaDrea sells bath and body products including body oils, lotions, bath bombs, and other skin care products, all of which are made using natural oils and ingredients.

The woman-owned and minority-owned business has a social mission too. Carter fell seriously ill with sepsis a few years ago. The condition can damage organ systems and is potentially fatal. It requires a lengthy recovery and can potentially have long-term effects.

The four years since then have changed Carter's perspective. She said it inspired her to raise awareness of how the condition can change a person's life and help other survivors who struggle with moving on. So the shop will also hold events for other survivors to learn about new cosmetics, as sometimes the condition can damage the hair or skin.

“I don’t think there’s a lot of awareness of sepsis and how it impacts a person long-term," she said. "I want my story to be a chance for other people to learn about it and know they aren’t alone, and that life comes after.”
Don't forget to Like and Follow my page on Facebook! Let's stay in touch as you work towards your goal of growing your business, I'll be posting valuable nuggets that you don't want to miss.