GROW YOUR LOCAL BUSINESS WITH FACEBOOK & INSTAGRAM ADS
As a business owner, you likely want to make sure your company is as successful as possible. The problem with that is that it can be hard to know how to achieve this goal—especially when you're new to the game or just starting out. One of the best ways to increase brand awareness for your business and stay top-of-mind for customers is by doing some things that don't necessarily have anything to do with your product or service (but will ultimately help them remember who you are). Here are seven ideas on how this can work:
Become a thought leader in your industry.
If you're not already, become an expert in your field. Share your knowledge with others and show them how they can improve their businesses by following your example. Write articles or blog posts about what you do best, create videos showing people how to do things better and speak at events where people will be interested in hearing what you have to say. Don't forget social media: share links to all this content so that everyone can see it!
One way to build brand awareness is to create a community around what you do.
Create a forum where people can share their experiences with your product or service and ask questions about it. This will give them a place where they feel safe discussing their experiences, which will help others who might be interested in learning more about what you have to offer.
Share interesting facts about your company:
Tell them about the history of your business, if it has one!
Share some fun facts about yourself and/or your employees.
Share stories about customers:
Talk about what makes them special in some way - maybe they have an interesting story that makes them stand out from other customers in the industry. Or maybe there's something unique about their situation? If so, talk about it! The more personal these stories are, the better chance they'll connect with others who see them too because everyone loves hearing real-life experiences from real people rather than just boring facts or statistics on a page somewhere online that no one remembers reading anyway."
Share stories about your company, products, and services.
Share facts about your brand.
Use videos, photos or infographics to help people understand what makes you unique.
Share content on social media platforms like Facebook, Twitter, and LinkedIn that are relevant to the audience that you want to reach (i.e., people who already buy from you).
Content marketing is a great way to build brand awareness and keep your business top of mind. It can also be used to build trust, create a community and get your message out about your business in creative ways that are cost-effective and engaging for customers.
Giving back is a great way to build trust and credibility with your customers. It also helps you stay top of mind with them, which can be especially beneficial if your business offers a service or product that is time-sensitive (like an event planner).
Giving back doesn't have to mean going all out on charitable contributions; it could be something small like offering discounts when someone donates clothes or books to charity. The key is being genuine in whatever you do--and don't try too hard! You want your customers to recognize that they are receiving something extra when they choose one brand over another, not feel like they're being tricked into buying something under false pretenses.
You're an entrepreneur, and you know how to hustle. You want to be available for reporters whenever possible, but also take advantage of PR opportunity when it arises.
You don't have time to wait around for reporters to call you--you need to be the one reaching out! Don't be afraid of rejection either--it's part of the game. If they don't want your story or can't use it in their publication at this time, move on and try again later when circumstances are more favorable (or better yet, work on creating those circumstances yourself).
Make sure that your message is clear
Use your brand to tell the story of your company
Tell stories and facts about your company and its products or services on your website
Take advantage of content marketing opportunities (for example, blog posts, and social media updates)
This is just the beginning of your brand awareness journey. There are many more ways to get your message out, including through social media marketing and content creation. But don't be afraid if you don't have all the resources at once: start with one or two of these tips and work on building from there!
